In this first-ever MARKETING MEDDICC Podcast, our Head of Marketing, Jessica Walker catches up with leading CMO, Meagen Eisenberg. They discuss;
- Scaling, building and managing a growing marketing team
- The benefits of both sales and marketing teams speaking MEDDIC as a common language
- And then, how these teams should work together to drive results
Meagen Eisenberg is a seasoned executive, board member, and advisor to some of the fastest-growing and most successful companies in enterprise and SaaS technology. In her current role, Meagen leads the marketing, growth and sales development teams of TripActions as its Chief Marketing Officer; she serves on the board of G2 and Terminus and advises a portfolio of companies including Loom, Styra, productboard, Gretel.ai and Redpanda.
With 17 successful exits including 3 IPOs and 14 mergers and acquisitions under her belt, Meagen’s career is a master class on building and delivering technology companies. She specializes in
worldwide demand generation, working in concert with sales, product and executive teams to manage pipeline and aggressive growth.
Most recently, Meagen has overseen the growth of TripActions from a fledgling corporate travel company, through a pandemic and into the $9.25B global leader in modern travel, corporate card and expense management programs.
Prior to her current roles, Meagen was the Chief Marketing Officer at MongoDB (a company that she took public $MDB), VP of Customer Acquisition & Marketing at DocuSign ($DOCU), and leader across a stable of high tech companies including ArcSight (acquired by HP), TRIRIGA (acquired by IBM), IBM, and Cisco.
Beneath her constellation of work endeavors, Meagen’s true superpower is in balancing her family and personal life. Married, with three daughters, and four dogs, she currently resides in the Bay Area, CA.