In the newest episode of our MARKETING MEDDICC Podcast, our Head of Marketing, Jessica Walker chats with 6Connex CMO, Luiz Martins.
6Connex is a leading provider of in-person, virtual, and hybrid events for enterprises worldwide. Under Luiz’s supervision, 6Connex has grown tremendously, and its success will only continue!
Together, Jessica and Luiz discuss his marketing journey, from how he knew he wanted to work in marketing to his position with 6Connex. Luiz talks about how it is essential to align marketing with sales, and how the two teams can use MEDDIC to work together and make sure they achieve the best outcome.
Luiz has over 25 years of experience in marketing, sales, and operations at large and midsize multinational companies. Early in his career, he was a partner and Brazil country manager for a start-up company funded by J.P. Morgan and Morgan Stanley. He has managed multicultural teams through start-ups, acquisitions, restructuring, and organic growth. Proficient in English, Spanish, and Portuguese, he has provided his services in 16 different countries.
Throughout his career, Luiz has worked as an executive at Esko, 1WorldSync, and Mitsubishi. In each of these roles, he established his track record of achievement in launching SaaS-based technologies globally. He has a strong background in designing and executing high-performance marketing and sales strategies through multiple channels, and proven success in team management and leadership.
Luiz is based in São Paulo, Brazil.