Masters of MEDDICC - Travis Patterson - 10 Times Enterprise Sales Leader - Episode #3

November 17, 2020 Andy Whyte Season 1 Episode 3
Masters of MEDDICC - Travis Patterson - 10 Times Enterprise Sales Leader - Episode #3
Show Notes

 Episode Summary 

In this episode of Masters of MEDDICC, Andy talks to Chief Revenue Officer at Imply, Travis Patterson, about hiring, sales, and recruiting. 

Travis has over 20 years of experience working in enterprise sales, having taken up roles at Opsware, Aviso, SignalFx, IronKey, PTC, BladeLogic, and Mesosphere. 

Today, we explore what makes a good seller, how Travis goes about finding these sellers, the importance of good leadership, and the emphasis on constantly learning. 

Key Takeaways 

  • “Through the course of your career, you’re trying to over index for learning. I want to learn. I want to be in a situation where you’re not the smartest person in the room.” 
  • “It only feels like it was a fun experience after it’s over and you get to read the book, but when you’re in it, it’s a lot of work, stress, and focus.” 
  • “Bad people don’t tend to stick together; only good people.” 
  • “Part of the pride of you getting to a certain point in your career is that you’ve worked with a lot of good people, and you’ve been able to help people further their career as well.” 
  • “We can go recruit all we want, but the really great sales people that we want to hire have to want to work with us.” 
  • “Intelligence allows you to be creative. It’s a really important thing that you can’t fix as a leader. If the person you hire doesn’t have it, there’s not much that you’re going to be able to impart.” 
  • “If you’re smart and you work hard, but you don’t take feedback, it’s going to be hard to grow in the way that we need you to grow.” 
  • “You want a competitive team. Everyone in your team wants to be number one, but they want whoever is in second place to be just $1 behind them.” 

Learn more about MEDDICC at .

Subscribe, Comment, And Share: 


Facebook: MEDDICC Facebook 

Twitter: MEDDICC Twitter 

Instagram: MEDDICC Instagram 

YouTube: MEDDICC YouTube Channel 

Podcast: MEDDICC Podcast Page

Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC.