MASTERS OF MEDDICC
Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC.
Andy Whyte The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™.
Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales.
Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.
MASTERS OF MEDDICC
Marketing MEDDICC: Meagen Eisenberg CMO at TripActions & BoD at G2 and Terminus
In this first-ever MARKETING MEDDICC Podcast, our Head of Marketing, Jessica Walker catches up with leading CMO, Meagen Eisenberg. They discuss;
- Scaling, building and managing a growing marketing team
- The benefits of both sales and marketing teams speaking MEDDIC as a common language
- And then, how these teams should work together to drive results
Meagen Eisenberg is a seasoned executive, board member, and advisor to some of the fastest-growing and most successful companies in enterprise and SaaS technology. In her current role, Meagen leads the marketing, growth and sales development teams of TripActions as its Chief Marketing Officer; she serves on the board of G2 and Terminus and advises a portfolio of companies including Loom, Styra, productboard, Gretel.ai and Redpanda.
With 17 successful exits including 3 IPOs and 14 mergers and acquisitions under her belt, Meagen’s career is a master class on building and delivering technology companies. She specializes in
worldwide demand generation, working in concert with sales, product and executive teams to manage pipeline and aggressive growth.
Most recently, Meagen has overseen the growth of TripActions from a fledgling corporate travel company, through a pandemic and into the $9.25B global leader in modern travel, corporate card and expense management programs.
Prior to her current roles, Meagen was the Chief Marketing Officer at MongoDB (a company that she took public $MDB), VP of Customer Acquisition & Marketing at DocuSign ($DOCU), and leader across a stable of high tech companies including ArcSight (acquired by HP), TRIRIGA (acquired by IBM), IBM, and Cisco.
Beneath her constellation of work endeavors, Meagen’s true superpower is in balancing her family and personal life. Married, with three daughters, and four dogs, she currently resides in the Bay Area, CA.