MASTERS OF MEDDICC
Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC.
Andy Whyte The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™.
Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales.
Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.
MASTERS OF MEDDICC
Masters of MEDDICC - What is the correct acronym for MEDDIC? Is it MEDDIC? MEDDICC? MEDDPICC? - Bonus Episode
2021 is the year of MEDDIC - Whether you are a veteran of the methodology from its earliest inception at PTC, right through to someone that is just learning about MEDDIC for the first time you can be more successful in 2021 by embracing MEDDIC.
But, there is an elephant in the room, right? Which variant of MEDDIC should you implement?
Well, as you will have noticed there are many variants. The most popular that are implemented today are MEDDICC and MEDDPICC, but which one is right for you?
Some MEDDIC purists will tell you that MEDDIC has everything you need, but, when the MEDDIC creator, Dick Dunkel himself uses alternative variants as do MEDDIC all-time greats like John McMahon, Jack Napoli, and John Kaplan there must be something in the more detailed variants, right?
This video aims to give me perspective as to why you should consider MEDDICC and MEDDPICC in your consideration for which MEDDIC variant to implement.
I'd love to hear your thoughts and opinions in the comments section.
As always, thank you for your attention 🙏 .
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